What Brought Me Here
For more than 15 years, I've worked in the financial industry helping people navigate decisions about money, retirement, insurance, and life goals.
Over time, I noticed something that bothered me. Many financial conversations were filled with jargon, assumptions, and explanations that seemed designed for someone who already understood the system. The system that had a focus on the men in the room.
Meanwhile, the women I worked with were often the ones managing the day-to-day reality of family finances. They were coordinating schedules, managing household spending, planning for children's activities, caring for aging parents, balancing careers, and making countless financial decisions every day.
Yet many of them felt left out of conversations about investing, retirement, and long term planning - the very decisions that affect their future.
I kept meeting intelligent, capable women who thought they "weren't good with money". The truth was rarely that they weren't capable. More often, nobody had taken the time to explain things in a way that felt approachable, practical, and relevant to their lives.
That's when I started asking different questions:
What if learning to invest felt like a conversation instead of a lecture?
What if women were part of the discussion instead of having to catch up?
What if financial advice started with understanding someone's life rather than trying to sell a product?
Those questions eventually became Wealthy Women Financial Planning.
What I Believe
I believe women deserve to understand their finances without feeling intimidated.
I believe financial planning should be practical, personal, and built around real life - not perfect spreadsheets or ideal circumstances.
I believe money isn't the goal.
Money creates choices.
And when women understand their options, they can make decisions with confidence about their careers, relationships, families, retirement, and whatever they can dream.
Lauren Willows is a Certified Financial Planner and personal finance expert dedicated to demystifying money management for women. As the founder of Wealthy Women Financial Planning, Lauren’s passion lies in educating and empowering women with financial knowledge that is both accessible and actionable.
Her goal is to make financial planning straightforward and effective, helping women accelerate their financial growth and achieve their financial aspirations.
Lauren believes that working with a financial professional can provide immense value, enabling women to understand their options and implement strategies for a financially secure future.
With Lauren’s expertise, you’ll gain the confidence and resources needed to take control of your finances and create the life you’ve always envisioned. It’s time to feel empowered and secure in your financial journey.
Lauren has three children and a pup, and lives in Saint John, NB. She loves to spend time with family and friends, enjoy local activities, and travel the world. Her dream is to own a little piece of Italy - where the mountains meet the sea - where she'll continue living abundantly while helping other do the same.
Lauren Willows, CFP
Financial Planner for Women
Wealthy Women Financial Planning